Roush Fenway Racing announced that Crown Royal has extended the number of races in which it will be primary sponsor of driver Matt Kenseth and the #17 Sprint Cup Series team. Crown Royal will serve as the primary sponsor for 35 Sprint Cup Series races in 2010 [of 38 races counting the Bud Shootout & All-Star race). The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc, have been partners with Roush Fenway Racing dating back to 2003. "I'm thrilled that Crown Royal chose to expand their sponsorship of our team for the entire 2010 season,” said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500. "I know that this is going to be a successful season for our #17 team and it will be great to represent the Crown Royal brand for 35 Cup Series events. I had the honor of working with DIAGEO and their Smirnoff ICE brand back in 2003 where we developed a great relationship. In addition to the sponsorship, we look forward to helping Crown Royal promote its responsible drinking platform, as well as kick-off the annual Crown Royal “Your Name Here” program this week, which awards naming rights to the Spring race at Richmond International Raceway to an adult fan." Kenseth will make his inaugural run in the #17 Crown Royal Ford on Saturday, Feb. 6 for the non-points exhibition event, the Budweiser Shootout, at Daytona International Speedway. The first points race of the season will be the Daytona 500 the on Sunday, Feb. 14 in which Kenseth is the defending champion of the event. (Roush Fenway Racing)
Crown Royal to sponsor Kenseth for more races
Roush Fenway Racing announced that Crown Royal has extended the number of races in which it will be primary sponsor of driver Matt Kenseth and the #17 Sprint Cup Series team. Crown Royal will serve as the primary sponsor for 35 Sprint Cup Series races in 2010 [of 38 races counting the Bud Shootout & All-Star race). The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc, have been partners with Roush Fenway Racing dating back to 2003. "I'm thrilled that Crown Royal chose to expand their sponsorship of our team for the entire 2010 season,” said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500. "I know that this is going to be a successful season for our #17 team and it will be great to represent the Crown Royal brand for 35 Cup Series events. I had the honor of working with DIAGEO and their Smirnoff ICE brand back in 2003 where we developed a great relationship. In addition to the sponsorship, we look forward to helping Crown Royal promote its responsible drinking platform, as well as kick-off the annual Crown Royal “Your Name Here” program this week, which awards naming rights to the Spring race at Richmond International Raceway to an adult fan." Kenseth will make his inaugural run in the #17 Crown Royal Ford on Saturday, Feb. 6 for the non-points exhibition event, the Budweiser Shootout, at Daytona International Speedway. The first points race of the season will be the Daytona 500 the on Sunday, Feb. 14 in which Kenseth is the defending champion of the event. (Roush Fenway Racing)
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